"I'm so thankful for this scholarship opportunity. My interests in publishing techniques, from the web to letterpress to photocopied self-published magazines, will be at the foreground of whatever graphic communications I create this coming year. This scholarship represents, for me, my commitment to staying abreast of innovative digital publishing tools while at the same time finding ways to underline the continued importance of the beautifully printed page in art and graphic design."
John Bylander, EDSF Scholarship Recipient
Leigh Segall is Chief Marketing Officer of InnerWorkings, Inc. In her role, Leigh is responsible for all aspects of the company’s global marketing strategy.
Prior to joining InnerWorkings, Leigh was the Vice President of Marketing for Leapfrog Online, one of the largest digital marketing companies in the US. In this capacity, Leigh oversaw the development and execution of the company’s full brand strategy.
Leigh also spent seven years with SAVO, the leading Sales Enablement technology company in the United States. During her tenure, Leigh served as Chief Marketing Officer, where she oversaw all aspects of SAVO’s marketing strategy to acquire new clients, develop customer loyalty, build market and brand awareness, and recruit the best and brightest new employees. While there Leigh also built the organization’s first Sales Enablement consulting practice to help Fortune 500 CMOs, CSOs, and their teams drive better sales conversations in the field.
Prior to SAVO, Leigh served as Executive Director and chief spokesperson for Youth Venture, a national, not-for-profit organization based in Washington, DC. She has also served as a marketing and communications strategist for firms including Chlopak, Leonard, Schechter & Associates, Dowling Langley & Associates, and Accelerated Market Strategies, helping organizations of all sizes to create and execute targeted marketing strategies that grow awareness, expand market share, and drive revenue.
Leigh has a degree in Political Science from Emory University and an MBA from Northwestern University's Kellogg School of Management, with an emphasis on Marketing and Strategy. She is married with three children and lives in Chicago.