White Paper by Jennifer Matt
Insider Perspective: 10 Web to Print Mistakes to Avoid
$75.00
Click here to purchase

EDSF, in partnership with WhatTheyThink.com and Jennifer Matt, is excited to announce another way to support our scholarship program. Every time an EDSF supporter purchases a copy of the White Paper "Insider Perspective: 10 Web to Print Mistakes to Avoid", a portion of the sale will be donated directly to EDSF's worldwide scholarship program supporting students pursuing careers in the Document Management and Graphic Communications industry.

Click here to purchase the White Paper and help open the door of opportunity for the next generation.

About the White Paper - "Insider Perspective: 10 Web to Print Mistakes to Avoid"
Print buying is personal, but customers now demand an impersonal, do-it-yourself service option. Imagine a bank competing without an ATM or a fast food restaurant without a drive thru. Printers need to harness the web to create their version of the ATM machine; self-service purchasing by their customers, which enables automation so that eventually 80% of the standard work can "flow" with minimal labor costs. A printer's web strategy is a new front door to their business. In this report printers get an insider and independent perspective on how to avoid common mistakes in all phases of launching or evolving their new front door to their business.

About Jennifer Matt
With over 16 years in the web to print vendor community, Jennifer Matt offers an insider and independent perspective based on direct experience with six different technology providers and literally hundreds of web to print projects. Perspective provides a unique view of any given challenge. Much of Jennifer's perspective comes from working on web to print technologies (selling, implementing, and supporting web solutions for printers of all sizes). Knowing the technology has been helpful; but what's been truly invaluable is the combination of knowing the technology and understanding the print business from the front lines. Real ROI is delivered when the technology enables a solid business strategy.

Why did I write this paper?
Printers deserve an easier transition to migrating their business online. There has been too much money and time wasted during tough economic times where we should be squeezing every penny of value out of each investment. Sharing these lessons will decrease the mistakes going forward, rewarding printers with more ROI and making the partnerships between printers and vendors more effective.

About WhatTheyThink.Com
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant to today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About EDSF
Founded in 1996, The Electronic Document Systems Foundation (EDSF) is a nonprofit, charitable organization that supports the international growth and expansion of the document management and graphic communications industry through scholarships, research and education. The industry encompasses the wide range of businesses and professionals involved in the creation, management, production, distribution and storage of print and electronic documents. For more information on EDSF, visit www.edsf.org.